Aug 15 2012
BRAINREPUBLIC has re-entered the building. In a previous launch they provided a forum for minds to meet and solve problems. No longer. BRAINREPUBLIC is now on the cutting edge of online software applications. Or, put differently, they built a tool that I’m quite likely to use. They built a tool for online video broadcasts.
Video casts aren’t new to the internet, are they? A quick Google search tells us they’re not. So what makes BRAINREPUBLIC‘s offering better? In our words, it’s simple, easy, instant, free, and anonymous. Setting up a streaming portal is about as easy as it gets. It entails naming it, providing a short description, and selecting the date and time. That’s it! It then provides two short-linked URLs. The first is for viewers who you’ll invite. The second is for you to start your streaming portal. Just send out the viewer’s link to your awaiting audience and begin the broadcast.
The most basic setup is as described above. There are a few options that can augment your streaming experience. The first is that they make it easy to share the viewing link on social networks including Facebook, Twitter, and the other one.† If you share it on Facebook it will play live within people’s Facebook accounts. The next feature is that you have the option to embed your broadcast anywhere. So if I’d like to embed it in my blog then my viewers can view my broadcast from my blog page. This option allows people to direct their users to their own sites rather than BRAINREPUBLIC‘s. The last cool feature is that the video comes with a chat box. This allows the audience to connect with the speaker and respond to their feedback. One important distinction is that these are one way video casts so users can see the speaker, but not the other way around. Thus, the chat box is helpful to interact with the audience.
One concern people might have is privacy. First, no personal information is stored by BRAINREPUBLIC. Or perhaps users only want select viewers to have access to their stream casts. Only those who receive the viewing link are able to see the stream cast. If the link is embedded in a separate site it can be placed in a password protected zone to manage exposure. Another concern is whether you need special software or hardware for it to work. All you need is a browser with Flash installed, a webcam, and a microphone. Most people have this set up by default. A last concern is whether users will be inundated with ads. Fortunately there are no ads associated with BRAINREPUBLIC. A full description of BRAINREPUBLIC‘s tool can be found here.
In the words of FreewareGenius, “I recommend you give this one a shot; it’s one of the best I have seen.” That just about sums up our experience as well. Preparing video casts has never been easier. You can teach a class, give a presentation, broadcast a concert or music show, or include friends at a party. The options abound. It takes less than a minute to start your live stream and be seen and heard around the world.
† Google+ is the so called ‘other one.’ We currently refuse to acknowledge its existence due to our suspicions that social networks are too cool for Google. Also, Google broke the Law of Extensions according to The 22 Immutable Laws of Branding by “putting its name on everything.” Although we will concede that its picture viewer is pretty remarkable.