SiteNextDoor: Neighbors Online

The internet is full of websites. Even in the early days it was difficult to organize and find what you’re looking for. The most successful site online, Google, made its name due to its ability to direct people to the site they’re looking for. With tens of millions of websites out there surely there must be other ways to classify and dissect them than Google’s nebulous algorithms.

SiteNextDoor provides a different way to search through the masses of available websites. As their name implies, you submit a site and it returns sites that are similar. That is, it returns neighboring sites or those that are logically and virtually next to each other.

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Using SiteNextDoor is fairly straightforward. Type in the site that you’d like to find neighbors for and search. It also gives the option to provide any keywords you’d like to search on as well. Keywords can be used separately or combined with a website name. It will then return a list of neighbors. So for my example I tested with none other than OogaBooga.org. For those who don’t know, OogaBooga is a mighty and wise baboon that you can submit any question to and be sure to receive powerful guidance and enlightenment. You can also buy the OogaBooga sweatshirt, coffee cup, or thong, for those who are interested. The results of OogaBooga’s neighbors came back with a series of equally odd sites. Perhaps a better example would be submitting cnn.com as it returns msnbc.com, and similar. Note that each results line includes a find neighbors and preview link. These make it easy to continue exploring other neighborhoods of the web.

Similar to the major search engines, SiteNextDoor returns both organic and sponsored results. Organic results are those that are selected by SiteNextDoor’s algorithm. Sponsored results appear at top and are reserved for sites that paid for the privilege of being a listed as a top neighbor. The good news is currently all sponsored spots are free. Users can reserve (lease) up to five spots.

In order to lease a target location you first must register. From there you submit the sites you own. This requires validating ownership of the site, where you create an html page on your server which can be verified by SiteNextDoor’s system. The instructions are easy to follow. Once ownership has been established, you can select the sites you’d like to be top neighbors for. These can be competitors, allies, unrelated sites that attract the demographic you’re targeting, or any site you choose.

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Site owners are given the ability to enter a specific title and description which will be displayed in the search results. They can also indicate the exact landing page they’d like people to be directed to. This way site owners can choose whatever words they like to entice users to click on their site.

One thing that’s neat about SiteNextDoor is that it doesn’t lend itself to the massive industry of search engine optimization. In a sense SEO and everything like it is really a plague that the web would be better without. Ideally sites would be valued solely for the functions they perform or information they provide. Not by the drab mundanity of SEO design. At least at this point SiteNextDoor provides results based strictly upon its computations and not because someone figured out how to trick the system.

I’ve noticed of late that Google’s search results are starting to seem a bit boring. Maybe I’m the only one, or it’s just a general perception, but I sometimes wonder if their best days are behind them. Did the pride that led them to conquer maps, cars, and phones, also begin their slow, agonizing downfall? Or maybe it’s that they don’t readily offer thong underwear of their own as exemplified by our sage ape leader. It’s a complex question. Regardless, I welcome a new and creative way to discover interesting websites. SiteNextDoor provides that.