Sep 23 2010
Building a website is a complex task. It takes years of study, practice, and an inherent natural talent to piece it all together. As far as programming complexity goes, websites tend be less involved than application software. But they hold the distinction that they span multiple levels of software disciplines to pull it all together. A web dev team needs to encompass functional designers, graphic designers, server site coders, client side coders, database experts, and sys admins. You also have to be a third class dark wizard. Amusingly, the job posts for web developers often read as follows: “Wanted, Ninja Guru Coder.”
But let’s say a company is fully staffed with a team of ninja programmers. At the end of the day they’ll produce a very slick website. That nobody will know about. The adage, “if you build it they will come”, does not apply to the internet. As soon as a website goes online, the long and nebulous process of internet marketing begins.
The world of Search Engine Marketing (SEO) is cloudy and mysterious. It consists of many ‘experts’ who promise higher rankings, and more traffic. At the heart of the SEO world are backlinks and keywords. Backlinks are when someone posts a link on their website that directs back to your own. Having multiple backlinks has two main advantages. First, they give visitors of other websites the opportunity to find yours. Second, they’re one of the primary ways search engine giant Google bases your pagerank on. Keywords are what users type into search engines when searching the web. They’re important because whichever site comes up first when a keyword is typed in, wins.
To complexify matters not all backlinks are created equal. Sites that are highly trafficked and have a high page rank, provide quality backlinks. New sites’ backlinks are of little value. Also confusing is selecting the right keywords for marketing campaigns. Some key phrases are grossly impacted while others are prime for targeted marketing. When looking at the arduous task of generating traffic to a new site, it doesn’t take long before a dull gloom settles over the team of ninjas.
Providing key insight into this world of backlinks and keywords is SEOprofiler. SEOprofiler is a backlink checker and can help with link building. They also have multiple keyword tools to maximize your keyword efforts. On top of this, they provide a watch list so you can track this information for competing sites.
One feature that makes SEOprofiler stand out is the depth to which they scour the web. Their own team of Chuck Norris style coders set up a complex array of servers to search the web for backlinks and associated information. Based upon these results SEOprofiler provides both lists of links associated with a site, and a full report. This full report, the Link IQ report, takes up to eight hours to produce. It’s a multi-page document that describes everything you need to know about the incoming links to your site. Each are categorized and prioritized. It quickly becomes clear where the low hanging fruit is to build up your site’s popularity with search engines. With the free account you can get it for your own website. With paid accounts you can learn this information about your competitors as well.
Another thing SEOprofiler’s ninjas did is provide lists of link submission databases. Here users can go to trusted sites and create backlinks to their site. Along with this, there’s also a Link Opportunity finder, which identifies sites that have similar services that are likely candidates to link back to you.
On the other side of links are keywords. SEOprofiler offers no less than 13 keyword tools. The main goal of these is to maximize the results from your keywords. Some of them combine keywords, others grab keywords from your site, or then again some suggest alternate keywords.
To round out the SEO offerings of SEOprofiler is a community page. Here users can join in conversations about all of the above, or other web marketing topics. Sifting through the ins and outs of backlinks and keywords can be complex. Others are almost always willing to help or offer second opinions.
SEOprofiler provides a powerful set of tools to gather information about your company as well as your competition. It gives site owners the ability to check backlinks, get suggestions on link building, and provides lists for link submission. Their complete set of keyword tools give people the ability to find the keywords that will bring them the most traffic. All of this is surrounded by an SEO community available to help with questions as they come up. The vast set of options and features make SEOprofiler the tool of choice for serious web marketing teams.
When the ninjas finish their work, the web marketers take over. With SEOprofiler, site owners can see where their links are coming from, gain insight about their competitors’ link structures, and learn how to outrank them.