Jul 1 2010
It’s very rare that we develop themes in our features here at Slapstart, which makes this latest run so interesting. Monday we looked at an online job placement service, and today? It’s Brite Tab – an online resume maker. Isn’t that weird? We didn’t even plan it like that. Just happened. Like, totally random!
And while it may be silly to read too much into this coincidence, I’m going to anyway: in these perilous economic times, people are legitimately worried about employment, and this angst is reflected in the kinds of start-ups we’re seeing. The market, in other words, is responding. And the market that BriteTab addresses is the “people who disdain, despite, and detest trying to make a resume in Microsoft Word.” In other words, the second-largest market in the world, right after “people who need to eat.”
So I dove in and quickly realized, BriteTab is not your grandfather’s resume-maker.* It transcends the mere written word (boring) and employs (pun!) video, pictures, and attachments. The home page spells out the value of the service pretty succinctly; immediately I was like, “Man, let me at those resumes!” And I was not disappointed. The sample resumes (also shown below) were not just visually compelling, but unique and customized. BriteTab understands, rightly, that an attorney resume translate may not translate as well, for, say, a stock broker.
And the psychoanalytical implications and inferences are irresistible: how do these different types of resumes reflect upon the applicant? Frank Smith’s, for example, is pretty conservative, with a tasteful use of blue (my favorite color!) This is good, because Frank wants a lawyer gig. Lisa Glaub, meanwhile, seems a bit more colorful, more entertaining, which is good too, because she wants to get involved in the anchorwoman business. (And check out how her resume has embedded videos in it.) My point: far more than traditional, black-and-white resumes, BriteTab’s inject personality, style, and heck, maybe even stuff like values and character into the job searching process. (It’s only after I wrote this that I saw that BriteTab makes this precise distinction – visually and powerfully, I may add – here.)
So. How can you rock BriteTab? Well, just launch their resume builder and get to work. Note: to do this, I clicked on the “BriteTab Resume Builder” tab on the home page, but admittedly, it was hard to find. Call it conditioning, but I was looking for a “Get Started!” button or call-out, something more upfront and prominent. I’d suggest BriteTab considers something like that, because the sooner folks start toying around with their resume – I uploaded a video showing how I’m double-jointed! – the better. And as for the Babylon stuff: sign-up is free, while Premium Subscription allows you to create multiple resumes and videos with works samples for $7.99 a month.
So, as I sit back and ponder the confluence of three certain things, namely: (1) the accessibility and usability of digital media, (2) the collective and utter desperation of job seekers, and (3) the endorphin buzz I get when I see pretty, shiny colors, my conclusion is inescapable: interactive resumes are the wave of the future. I mean, how could they not be? Go ahead, tell me I’m wrong. I defy you.
See, man? You can’t tell me I’m wrong, because in this world of sensory overload, we are genetically programmed to give attention – consciously or not – to that which catches our eye, that which is marketed the most effectively. I mean, why do the makers of Robitussin pay extra for top-notch shelving at a super-market? Answer: to get your attention. And resumes are no different. Somewhere in Debby from HR’s** in-box there are a kajillion resumes, plus a lot of those Nigerian e-mail scans, and that fills her with dread. But Debby takes her job seriously and reads each one, and ultimately, the ones that catch her eye – even before reading the text itself – are those that are visually compelling and aesthetically pleasing. So, in closing, I implore you to consider BriteTab as the Robitussin for the Debbys-in-HR of the world.***
* My Slapstart contract stipulates I drop the “not your grandfather’s <insert service here>” thing at least twice a month.
** The Blogging Job Stereotype Act of 2006 mandates that any HR lady must be referred to as “Debby from HR.”
***I know that sounds gross, but it’s a compliment, I swear.