Feb 11 2010
Call me a West Coast new-ager, but man, I hate bad vibes. Especially on the Internet. Being on it is bad enough, but then I get my mellow harshed every time I go to a YouTube thingie or a message board. Like, 95% of the comments are attacks. Vicious stuff. It’s like, c’mon people, relax. Drink some chamomile tea. This is why my mellow gets stoked whenever I come across good vibes, like Propadoo. Propadoo takes positive customer testimonials and uses it as a marketing tool to expand your customer base, boost conversions, and market your product. Propadoo is a collector, conveyor, and dispenser of good vibes.
Propadoo takes these positive reviews, and using the power of social networks and Twitter(s), blasts it out into the universe, and by golly, that’s good for business. But it’s also good for individuals too. Regular folks use Propadoo to compliment colleagues for a job well done, recognize teachers, coaches, civil servants etc. for going above and beyond expectations, and use positive reinforcement by telling someone what they’re doing right. Just by writing this I feel the chi improving in the room. So I registered.
On my Account page, I could give props in the upper left hand corner, so I did. To myself. I entered my name, and was given a list of other Mikes to choose from. I wasn’t there (as I registered under my alias), so I was prompted to enter the name and e-mail address of the prop receiver (me.) The prop was: “Hey Mike, you’ve generally been well behaved in 2010. Except for that one Saturday night in the Sunset District, you’ve been behaving excellently.” After submitted, I was noticed I’d receive an email about it, which I did, encouraging me to registered. I read the prop I gave myself and blushed.
I could also track my Props Received, Props Given, Favorite Props, Referrals Received, and Referrals Given. But what really makes Propadoo sing is its referral tools. For example, you can create links for your email signature, Website, and social networking profile that prompt people to give you props. You can then reject or accept these props and/or send a pre-written Prop for a customer to approve. Best yet, once you approve the props, you can explode them into the Internet by streaming them on your website, Twitter(s), or Facebook page. And the testimonials get indexed by Google and show up in the search results. This all goes down on the Links and Promote page, where you can copy and paste code to accomplish this very thing (see below.) Easy!
Now for some quick suggestions:
- Propadoo’s secret sauce is without a doubt its ability to tap into social networks to create streaming testimonials. I discovered this, albeit after some digging. I feel like it should be front and center on the home page – maybe another quote bubble from Senor Propadoo himself. (Maybe I can set him/her up with my old pal Translationzilla; what a team they’d be!)
- Similarly, my account home page looked a tad stark. And while I was told to “add a feed of your Props to your web site or social networks. Click here,” that could have been more prevalent, and/or designed in such a way that it instantly grabbed my attention. Cuz that’s where the action is.
- I may have missed it, but a screen shot of a prop on a Facebook or Twitter page would really make it come to life.
Propadoo’s business model made me think (it happens.) There’s nothing more valuable in the business world than good word of mouth. It’s critical. And while such word of mouth can be captured in pithy testimonials, or those five-star rating systems you see on sites, it’s still an untapped content source. It’s a big pile of un-mined sparkling gold: a litany of people – would be customers, partners, and, yes, competitors – all out there, floating in the Inter-ether, unorganized, unkempt. Yelp, of course, allows people to testify, but what’s behind the name? Can you really access these people? Have you any control over the process? Of course not; it’s anarchy, and for a business owner who’s been unjustly slandered on the Internet, it’s frustrating and unfair, darn it. (Note: the customer is not always right.) And what if you do get props on Yelp? Who really sees it? It just sits there, buried, unused, un-communicated. It’s over there in the corner, surly. And you can’t prop individuals there either.
Propadoo harnesses a wealth of positive testimonials, personalizes by putting a name behind the face, and uses it as a tool to grow your businesses, or at the least, improve your standing among your peers, which is nice, because everybody loves to be loved (especially Pisces.) And don’t take my word for it; the folks at the This Week in Start Ups agree as well (check out the Shark Tank segment.) Basically, I like Propadoo for the same reason I like long drives down Rt. 1, the Grateful Dead’s “American Beauty,” and a nice cold Pacifico beer: good vibes. Life is too short to complain. What does it accomplish, other than harsh my mellow? To quote an old Jersey acquaintance, upon being asked how they were doing: “I’m okay, I can’t complain. And even if I could, who wants to hear it?”
Not me, that’s who.